Reshaping our Collection
Frame & Frame Wide Are Being Discontinued
As of 31 July 2025, we will be saying goodbye to two formats: the Frame and Frame Wide. After this date, the GRAND will remain as our only large-scale model.
Why this change
Over the past years, our product family has grown. And so has our understanding of what you, our customers, truly value.
More Cities, More Stories
We’ve seen increasing excitement around our miniCUBE and CUBE bundles. Customers who might have previously chosen a single large model are now curating personal collections, combining their favorite cities into a modular gallery. At similar prices as the Frame and Frame Wide, these bundles now offer more flexibility, more cities, and more storytelling power.
One large format
We believe that if you go big, it should really feel big. The GRAND model, our most impressive format, has become the go-to for customers looking for a true centerpiece. It's a scaled-up version of the Frame Wide and offers an even stronger visual impact. That’s why we’re focusing on making this format the best it can be.
Focus on Quality and Innovation
With fewer formats, we can dedicate more attention to precision, materials, and long-term innovation. All upcoming GRAND models will feature magnetic landmark buildings, allowing key elements to be easily replaced. This not only enhances durability but also ensures a more lasting and elevated experience.
Timeline & Last Chance Offers
- Until 31 July 2025: You can still order the Frame and Frame Wide as usual.
- Clearance Sale: Selected models, including remaining Frame and Frame Wide stock, are now available in the Clearance sale at 33% off. (Clearance Sale Frame)
- From 1 August 2025: Only the GRAND model will remain in our large-scale lineup.
If you have any questions about the upcoming changes, feel free to contact us.